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Resources Articles Industrial Innovations, Inc. Acquires Advance Products Corporation


Industrial Innovations, Inc. Acquires Advance Products Corporation

This strategic move is set to expand the company’s footprint while honoring a rich legacy in metalworking innovation.


Grandville, MI (September 15, 2023) – Industrial Innovations, Inc., a renowned leader in metalworking spray lubrication and diecasting automation, is proud to announce the acquisition of Advance Products Corporation in a strategic asset purchase of their consumable die-casting products and systems consisting of ladle cups, die clamps, hand sprayers, shot sleeves, plunger rods, plunger tips and die lubrication systems and reclaimers.


Advance Products has been a stalwart in the diecasting and foundry industries for more than 75 years, with three generations of family ownership. This acquisition marks the next chapter in their storied history, as Industrial Innovations takes the reins committed to preserving and building upon a cherished family legacy while increasing its capabilities in the diecasting sector.


As the largest manufacturer of metalworking lubricant proportional mixers and spray application lubricating systems in the United States, Industrial Innovations has been making best-in-class products since its founding in 1981. In 2014, the company expanded its presence within the diecasting and foundry industries by purchasing Advance Products’ automation division, forming Advance Automation LLC, co-located alongside Industrial Innovations in its Grandville, MI, facility. 


Today, Industrial Innovations continues to grow with the complete acquisition of Advance Products. This asset purchase primarily involves the procurement of molds and tooling, allowing Industrial Innovations to integrate Advance Products’ consumable product line seamlessly into its existing operations and broaden its customer base and market presence.


Troy Turnbull, President and CEO of Industrial Innovations, shared: “This move was a good fit for our business because it’s always valuable to have a consumable product to sell, and Advance Products has a quality product we wanted to carry. We admire their long-standing history and contributions to the industry and are committed to continuing the tradition of excellence that they’ve built over the past 75 years.”


John Kraklau, Director of Operations of Advance Products, added: “We are pleased to have Industrial Innovations taking over and are confident that their dedication to preserving our legacy while expanding in the diecasting sector will lead to continued success and innovation.”


This strategic acquisition will also lead to significant company growth, with plans to hire new employees across various roles. These additions include machinists, office staff, inside and outside sales representatives, and assembly workers. Industrial Innovations remains committed to investing in its workforce to better serve its customers and drive innovation in the industry.


With this acquisition, Industrial Innovations is poised to further cement its reputation as a premier solutions provider for metalworking industries. The company looks forward to a new era of growth and innovation while holding immense respect for the history and contributions of Advance Products.


About Industrial Innovations, Inc.


Industrial Innovations, Inc. delivers world-class lubrication management and automation solutions for industrial environments. Thousands of products are designed and produced in-house each year using proven engineering principles, reliable component parts, and quality construction methods to deliver optimum performance and quality. With advanced equipment and a commitment to excellent customer service, we provide comprehensive solutions for OEMs and Tier One companies across various metalworking industries. 


Contact Information

Teresa Schell, Vive LLC

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